Privacy Policy

Introduction

Tapestries Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tapestriesgroup.com (the "Site"). We are located in Madison, Wisconsin, and operate in accordance with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and other applicable regulations.

Please read this Privacy Policy carefully. By using our Site, you consent to the data practices described in this policy.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out contact forms or request information about our services
• Subscribe to our newsletters or marketing communications
• Communicate with us via email, phone, or other means
• Register for webinars, consultations, or other events

This information may include: name, email address, phone number, company name, job title, and any other information you choose to provide.

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

• IP address and geolocation data
• Browser type and version
• Operating system and device information
• Pages viewed, time spent on pages, and navigation paths
• Referral source and exit pages
• Date and time of visits

Tracking Technologies and Analytics

We use various tracking technologies and third-party analytics services to understand how visitors interact with our Site and improve user experience. These technologies may collect and store information about your browsing behavior.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies and similar technologies to collect and analyze information about Site usage. The information generated (including your IP address) is transmitted to and stored by Google on servers in the United States and other countries.

Google uses this information to evaluate your use of the Site, compile reports on website activity, and provide other services relating to website and internet usage. Google may also transfer this information to third parties as required by law or where such third parties process the information on Google's behalf.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

HubSpot

We use HubSpot, a customer relationship management (CRM) platform, for marketing automation, lead management, and analytics. HubSpot may place cookies on your device and collect information about your interaction with our Site, including:

• Pages visited and content viewed
• Forms submitted and downloads
• Email interactions and engagement
• Device and browser information

This information helps us personalize your experience, deliver relevant content, and measure the effectiveness of our marketing campaigns. For more information about HubSpot's privacy practices, visit: https://legal.hubspot.com/privacy-policy

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our Site through behavioral analytics and session replay technology. Clarity collects information such as:

• Mouse movements, clicks, and scrolling behavior
• Pages visited and time spent on each page
• Device and browser information
• Session recordings (anonymized)

Microsoft Clarity does not collect personally identifiable information without your consent. For more information about Microsoft's privacy practices, visit: https://privacy.microsoft.com/privacystatement

Other Third-Party Tools

We may use additional third-party services and technologies for analytics, advertising, and site optimization. These may include social media pixels, advertising platforms, heat mapping tools, and other analytics services. These services may collect information about your activity on our Site and across other websites over time.

How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide consulting services, respond to inquiries, and fulfill your requests
• Communication: To send you information about our services, updates, newsletters, and marketing communications
• Website Improvement: To analyze Site usage, improve functionality, and enhance user experience
• Marketing and Analytics: To understand visitor behavior, measure campaign effectiveness, and personalize content
• Security and Fraud Prevention: To protect our Site, prevent unauthorized access, and detect fraudulent activity
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To manage our business, maintain records, and perform internal analytics

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (e.g., Google Analytics, HubSpot, Microsoft Clarity, email providers, hosting services)
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of our business
• Legal Requirements: When required by law, subpoena, or other legal process, or to protect our rights and safety
• With Your Consent: When you have provided explicit consent for us to share your information

Cookies and Tracking Preferences

Our Site uses cookies and similar tracking technologies. You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies from specific websites
• Block all cookies from being set
• Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your experience on our Site and limit certain functionality.

Do Not Track Signals

Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Our Site does not currently respond to DNT signals due to the lack of industry standards regarding DNT compliance.

Your Privacy Rights

California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of personal information we have collected
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: Opt-out of the sale of your personal information (we do not sell personal information)
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us at [email protected].

European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data and aggregated information may be retained for longer periods for business analysis and improvement purposes.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

Third-Party Links

Our Site may contain links to third-party websites and services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Site after such changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: